Writing words for websites is different to other forms of writing. And it's not just about Search Engine Optimisation (SEO), although obviouly that is important because it doesn't matter how good your website content is if nobody gets to see it.
Website visitors don't want to have to scroll, so the articles need to be shorter. A magazine feature will be 1,000-2,000 words. On a website, you're struggling to hold someone's attention once you get past 500 words.
And unlike a book, people don't read webpages in any particular order. They might not even start at the first page if they have arrived via a search engine. This means that each and every webpage needs to be a self-contained article with its own call to action.
With this in mind, I set up OneClick Risk to provide words that are specifically aimed at websites. A lot of my work is writing website content that gives details about specific insurance products or risk management issues. Having this type of content on your website:
But although it's good to have a website that people will turn to when they want to find out about insurance and risk management, it's not just about turning your website into an insurance encyclopedia. Regular news updates and blog entries keep your website fresh. Again, this helps with your search engine visibility, but it also reinforces your brand as an industry leader. This could include:
For a no-obligation quote, please fill in the form on our Quote Request page. Alternatively, you can email your requirements to:
Salon Gold operates an insurance scheme for the hair & beauty sector and I've been providing content that explains those schemes to their clients.
I've been writing content for Tradesman Saver that explains their construction insurance scheme to their clients.
I've been working with Easy2Insure, a leading insurance broker, to develop content for their website.
I've started providing content to Telerisk, a website specialising in news, analysis and information about insurance, business risks and technology.
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