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Writing Services

Writing words for websites is different to other forms of writing. And it's not just about Search Engine Optimisation (SEO), although obviouly that is important because it doesn't matter how good your website content is if nobody gets to see it.

Website visitors don't want to have to scroll, so the articles need to be shorter. A magazine feature will be 1,000-2,000 words. On a website, you're struggling to hold someone's attention once you get past 500 words.

And unlike a book, people don't read webpages in any particular order. They might not even start at the first page if they have arrived via a search engine. This means that each and every webpage needs to be a self-contained article with its own call to action.

With this in mind, I set up OneClick Risk to provide words that are specifically aimed at websites. A lot of my work is writing website content that gives details about specific insurance products or risk management issues. Having this type of content on your website:

• shows your website visitors that you know what you're talking about
• explains why your website visitors need your products and services - generating sales
• provides content for the search engines to index - increasing your search engine visibility

But although it's good to have a website that people will turn to when they want to find out about insurance and risk management, it's not just about turning your website into an insurance encyclopedia. Regular news updates and blog entries keep your website fresh. Again, this helps with your search engine visibility, but it also reinforces your brand as an industry leader. This could include:

• staff moves or appointments, confiming your subject matter expertise
• new product or service announcements to generate interest in your products and services
• case studies showing how you have helped your existing clients
• industry announcements - such as the IPT rate increase - to show that you are up-to-date

For a no-obligation quote, please fill in the form on our Quote Request page. Alternatively, you can email your requirements to:

writingservices@oneclickrisk.co.uk

News

Salon Gold operates an insurance scheme for the hair & beauty sector and I've been providing content that explains those schemes to their clients.